Field notes from the practice.

Frameworks, analysis, and tactical notes on marketing for medical and wellness practices — written exclusively for the NY/NJ tri-state healthcare market.

Healthcare Marketing8 min

How to Choose a Medical Marketing Agency in NJ

Healthcare-only focus, HIPAA-aware workflows, questions to ask before signing, red flags, and how pricing works in the NJ market.

August 5, 2026
Paid Acquisition7 min

PPC for Doctors: What Paid Patient Acquisition Looks Like in 2026

Why paid patient acquisition for elective service lines increasingly runs through the Meta platforms — costs, compliance, and measuring booked consults.

August 5, 2026
Medical SEO7 min

What a Medical SEO Agency in NJ Does Differently

Why generalist SEO fails medical practices — YMYL scrutiny, physician credentials, compliant reviews, and medical schema that makes a practice quotable to AI.

August 5, 2026
Dental Marketing8 min

Dental Marketing in NJ: The Complete Guide for Practices

How NJ dental practices attract patients in 2026 — the map pack, reviews, anxiety-converting website pages, social trust signals, and paid acquisition for implants and aligners.

August 5, 2026
AI Search7 min

AI Search Optimization for Doctors: How Practices Get Recommended by ChatGPT

How practices show up when patients ask ChatGPT, Perplexity, and Google AI for doctor recommendations — the four disciplines of AI search visibility and a 10-minute self-audit.

August 5, 2026