Organic Social Media for Medical Practices
Platform-native content for Instagram, TikTok, and YouTube Shorts that builds patient trust and practice authority — HIPAA-aware, specialty-specific, and consistent.
Our engagement process is built around transparency, precision, and compounding momentum. Every client follows the same four-phase methodology — but every strategy, deliverable, and outcome is custom-built to your practice. From signed agreement to active execution, full onboarding takes 10 to 14 business days.
Phase 1: Discovery Call — 45 Minutes, No Commitment
Every engagement starts with a single, focused conversation. We cover your practice's history, mission, and clinical specialty; your current marketing channels, spend, and performance; your ideal patient profile; your local competitive landscape; your growth targets and revenue goals over 6–24 months; and any pain points with previous agencies. You walk away with a strategy proposal within 5 business days.
Phase 2: Strategy Build — 5–10 Business Days
We build your custom marketing roadmap — not a generic deck. Every metric is tied to a business outcome. You approve the full strategy before we spend a dollar or publish a word. Deliverables include a 90-day strategic roadmap, defined KPIs, brand voice document, channel-specific strategies, budget allocation, content calendar, and reporting dashboard.
Phase 3: Execution — Ongoing Cadence
The moment your strategy is approved, we begin. Content production, Meta Ads campaign builds, technical SEO implementation, Google Business Profile optimization, LLM optimization, citation building, community engagement, and real-time approval workflow. By day 30, the system is in motion.
Phase 4: Optimize & Scale — Monthly
Marketing is a system, not a project. Every month we conduct performance reviews, expand the creative library, refine audiences, track SEO and LLM visibility, run A/B testing, hold quarterly strategic reviews, and optimize cost-per-acquisition across channels.
From first call
to full growth.
Our engagement process is built around transparency, precision, and compounding momentum. Every client follows the same four-phase methodology — but every strategy, deliverable, and outcome is custom-built to your practice.
4
Phases
45min
Discovery call
5 days
To your proposal
90-day
Initial roadmap
01
Phase 0145 Minutes
Discovery Call
Every engagement starts with a single, focused conversation. We don't pitch — we listen and assess. No templates. No generic playbooks. We approach every practice as a unique entity.
What we cover
→Your practice's history, mission & clinical specialty
→Current marketing channels, spend & performance
→Ideal patient profile & primary services
→Local competitive landscape in your geography
→Growth targets & revenue goals over 6–24 months
→Internal capacity & team structure
→Existing brand assets & style preferences
→Pain points with previous agencies (if applicable)
You walk away with
A clear understanding of which Avicenna services fit your practice, an honest assessment of fit, and a follow-up strategy proposal — typically within 5 business days. No commitment, no pressure.
02
Phase 025–10 Business Days
Strategy Build
We build your custom marketing roadmap — not a generic deck. Every metric is tied to a business outcome. You approve the full strategy before we spend a dollar or publish a word.
What you receive
→90-day strategic roadmap with phased milestones
→Defined KPIs & success metrics tied to revenue
→Brand voice document & content pillars
→Channel-specific strategies (per service engaged)
→Budget allocation across campaigns & assets
→Content calendar template & first 30 days planned
→Reporting dashboard structure & access
→Approval & revision workflow definition
You walk away with
A complete, signed-off marketing strategy document. Every deliverable, timeline, and success metric is defined in writing — so there are zero surprises during execution.
03
Phase 03Ongoing Cadence
Execution
The moment your strategy is approved, we begin. Content, campaigns, rankings, pixels. You see everything in real time — most agencies disappear at this stage. We do the opposite.
What ships
→Content production: copy, video, graphics, blogs
→Meta Ads campaign builds & creative deployment
→Technical SEO implementation & schema markup
→Google Business Profile optimization & updates
→LLM optimization & entity-level structured data
→Citation building & directory submissions
→Community engagement & DM management
→Real-time approval workflow on all assets
You walk away with
Live campaigns, published content, climbing rankings, growing audiences, and full visibility into every metric that matters. By day 30, the system is in motion.
04
Phase 04Monthly
Optimize & Scale
Marketing is a system, not a project. Every month we refine the engine — scaling winners, cutting losers, expanding audiences. Your marketing gets more efficient over time, not more expensive.
The rhythm
→Performance review across all engaged services
→Creative library expansion based on winners
→Audience refinement using real conversion data
→SEO authority & LLM visibility tracking
→A/B testing of next-tier hypotheses
→Quarterly strategy reviews & goal recalibration
→New opportunity identification (channels, offers, content)
→Cost-per-acquisition optimization across channels
You walk away with
A marketing system that gets smarter, sharper, and more cost-efficient every month — built on real data, owned by you, and engineered for compounding growth.
The process never really ends.
Phase 4 is not a destination — it is a permanent operating mode. Every month your system gets smarter, your creative library gets sharper, and your cost-per-acquisition decreases. That compounding momentum is what separates a Avicenna engagement from a vendor relationship.
AVICENNA
Start with the discovery call.
No commitment. No pitch deck. A single, focused 45-minute call to determine whether Avicenna is the right fit for your practice and your goals.
info@avicennamarketing.com973-200-0233